Question 1

How much do you invest, and on what terms?

Accepted Answer

We write pre-seed checks sized for early physical product companies — enough to unlock your next milestone without over-diluting you. Depending on the fit, we structure either a straight equity round on fair, founder-friendly terms, or a revenue-share arrangement that returns capital as you grow. We charge zero management fees and no upfront costs.

Question 2

What do you mean by "investing time"?

Accepted Answer

Beyond the check, you get us. That means recurring working sessions on the things that actually move a physical product business: supplier sourcing and negotiation, unit economics, DTC and retail strategy, paid acquisition, and packaging. We've built and scaled products ourselves — we're operators, not just cheque-writers.

Question 3

What stage do you invest at?

Accepted Answer

The earliest. We specialize in founders who are pre-seed — you may have your first sales, a working prototype, or just early traction. If you're already well past product-market fit and raising a large priced round, we're probably not the right first call, but we're happy to point you toward investors who are.

Question 4

Do you only fund physical products?

Accepted Answer

Yes. We focus exclusively on companies that sell a tangible, physical product — consumer goods, hardware, food and beverage, and similar. That focus is deliberate: it's where our operating experience and network create the most leverage for you.

Question 5

How long does the process take?

Accepted Answer

Fast. After you apply, we aim to get on an intro call within a week. From there, a deep dive and a decision typically take days, not months. When we say yes, you'll have a term sheet quickly — we know runway is precious at this stage.

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